Well-known on the Internet: journalist Tom Henderson released an article in which he reviewed the French company Ubisoft from the point of view of a potential investor, as well as touched on the company's prospects. Tom called the company one of the worst gaming companies in terms of investments made in it.:

According to the journalist, years of ineffective management by managers, large excessive expenses, not of their own funds, but of investors' funds, and, as a rule, a banal lack of communication with the audience led the French brand Ubisoft to the fact that the company's future now hangs literally on a thin thread, and depends entirely on sales of the extremely controversial game Assassin's Creed: Shadows.

• Ubisoft's board of directors: — they also understand this, and are ready for a proposal to restructure the company, which in fact means the complete sale of the brand and all its assets, that is, there will be a complete transfer of the brand to third parties, according to rumors, the Chinese company Tencent is most interested in the company and wants to buy out Ubisoft